![]() ![]() As with all content, share what your audience will find useful. You don’t need to share every hot take for the engagement factor. It can open the doors to great conversations and forge connections. Sharing differing opinions (respectfully) and new ideas from other industry experts adds variety to your platform. Sure, you need to develop your own voice and opinions as a content creator and brand, but no one wants to exist in an echo chamber all the time. Only the people or companies you really want to build connections with. You don’t need to do this for everything you curate. You never know who you can start a conversation with and where it may lead.īut, the real question is… how do we get Owly on carpool karaoke? Don’t pitch anything or ask for a return favor. Instead, say you’ve shared their piece in a comment or message, mention what you liked about it and move on. Those kinds of messages give off the vibe that you’re only looking for links to boost your SEO and you’re not interested in genuine connection. We’ve all gotten those emails like, “Hey Michelle! I shared your totally amazing article here (x). Tag them in your post to catch their attention, or send them an email or message. When you curate content, let the original creator know you’ve shared it. Networking is key to business success both online and offline. Curated content helps you remain visible on social media every day without the extra content creation expenses. And money, since you often don’t need additional team members like designers or writers to help create it. The road to a winning social media strategy isn’t a fast and easy one, but not everything you put out there has to be an original opus.Ĭurating content saves you time. What’s faster: Ideating, writing and designing a brand new social media post, or clicking “share” on something valuable you recently read? ( Like this article, right?) Just like a museum curator’s role is to choose the most important artifacts and artwork to display, your role as a content curator is to select only the best content to share with your audience. ![]() ![]() That’s a simple definition of curated content but in truth, there’s a lot more to it. What is curated content?Ĭurated content is content from other brands or people that you share to your social media accounts.Įxamples of curated content are: Sharing a link to a blog post, creating a roundup of quoted advice from industry experts or even simply sharing someone else’s social media post. #SECRET DELIVERY CURATED MUSIC DOWNLOAD#Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. ![]()
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