Verdict: If you’re going to buy from a franchised dealer, make sure you know what you want in advance. So if signing the dotted line at a dealership, make sure you know exactly what you want from your car, be wary of dodgy insurance extras and be prepared to do some serious haggling. Instead, they’re likely to focus on keeping the cost of the car itself as high as possible, doing their best to avoid giving too generous a discount.įurthermore, a Which? investigation in 2019 found many dealers we spoke to pushed questionable finance options on our undercover shoppers, such as pricey insurance add-ons and GAP (guaranteed asset protection) insurance that cost hundreds of pounds more than you can find and buy for yourself online. We’ve found that dealers tend not to push optional extras such as cruise control or parking sensors. Dealers may push unnecessary insurance or finance add-onsĬustomer service counts for a lot, which is where the large, well-funded franchised ‘main’ dealers often excel – and they know if they deliver a good service customers are likely to return to have their new car serviced there, or when they’re in the market for another one.Selling your old car privately usually beats part-exchange values.Choice may be limited to models from a single brand.Expensive – but haggle hard and you can usually get a fair discount.High quality new and used cars to look at and test-drive.Order the exact specification you want if buying new.Not sure which car to buy? Check out our pick of the best cars for 2022. Or you could use an online car-buying service that lets dealers ‘bid’ for your business by sending you their best prices – let’s have a closer look at the options. Or you could use a broker to avoid the haggling, letting them do the legwork to find you the right new or used car at a good price. Instead, you could visit a large car ‘supermarket’ to view a broad range of makes and models in one place, often sold at low prices. But it may not be the best – the range may be quite limited, perhaps to a single manufacturer (in the case of franchised ‘main’ dealers), and you’ll have to haggle to avoid paying over the odds. The former is, of course, a far more realistic view of most car dealerships, and visiting one remains a perfectly legitimate way to purchase your next vehicle. Depending on past experience, buying a car could conjure an image of a glossy showroom, pristine cars and the patter of a helpful but focused salesperson – or you might imagine a scruffy forecourt staffed by an Arthur Daley lookalike looking to pull a fast one.
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